sapnagroup blog

How Will Google’s New “Bottom ADS” Impact Search?

staff — Wed, 07 Dec 2011 06:47:21 +0000

Google has stated that bottom ads aren’t a ploy to get advertisers to bid higher to avoid potentially falling into the bottom ads. Like always, ideal ad position depends on the query, the competition and the time. It’s possible that ad traffic and performance, for some queries, may decrease if the ad falls to the bottom. But, for other queries, ad performance may increase. For example, bottom ads may be more noticeable based on how searchers scan the page (eyes directed to the center).

Additionally, searchers aren’t accustomed to bottom ads on Google desktop and may, at first, mistake them for organic listings and more frequently click on them. These factors may increase click-through for bottom ads, especially for query types (like research-based queries) where searchers may completely ignore right-side ads. To increase visibility, right-side ad features like ad extensions are also available for bottom ads.

The point is that ad performance must be continually evaluated and optimized based on balancing visibility and budget, and falling into the bottom ads may be the optimal position in some situations. In other situations, bids may have to be increased to avoid the bottom. In the coming weeks, Performics will pay close attention to abnormalities in CTRs for lower ranking ads.

There is no option to opt out of having ads show on the bottom of the page, and it’s too early to determine how performance can be tracked on specific campaigns. If your selected keywords results in a high volume of paid ads, your ad will most likely not show at the bottom of the page. In addition, if top performing keywords are in the syndicated position, chances are there will be small impact on overall performance.

http://blog.performics.com/search/2011/11/how-will-googles-new-bottom-ads-impact-search.html

http://www.reprisemedia.com/searchviews/2011/11/pov-new-google-ad-placements-on-search-%E2%80%93-bottom-ads/

SEO team celebrates Google’s 13th Birthday

staff — Tue, 27 Sep 2011 11:01:08 +0000

Sapnagroup SEO division, today celebrated Google’s 13th birthday, with cake and snacks. Cheers to 5 awesome years of search engine optimisation, providing excellent service to elite clients … and many more to come!

Google introducing +1 button

staff — Thu, 28 Apr 2011 04:10:12 +0000

Nearly a year after Facebook Like buttons spread out across the web, Google has announced its own rival, the +1 button. It launches today as part of Google’s search engine, allowing you to “+1? the search results and ads that you like. And in a few months, it’ll be arriving at a web site near you. Read on…

WordPress websites

staff — Wed, 02 Mar 2011 10:41:10 +0000

Recently we set up more and more simple websites with WordPress rather than our own CMS (Content Management System). WordPress has become really popular over the last few years – not only as blogging software but also as CMS. It’s easy to set up and easy to use and there are many plugins like galleries etc available. We – like many other – feel that it is a good low cost alternative for simple websites. For the below websites we have been provided the design by the client.
http://www.preludegroup.co.uk
http://www.londonvoicecoach.net
http://www.musicgems.co.uk
http://www.letspartyentertainments.co.uk

Prelude

London Voice Coach

Music Gems

Let's Party Entertainments

Tinies animation

staff — Mon, 14 Feb 2011 10:52:34 +0000

Our design partner Pero Köhler has created a short animated movie for Tinies. He has done all the drawings, developed the characters but also created the animation. The video is now linked to from different Tinies websites to illustrate the Tinies services and ethos.

OPG Power website goes live

staff — Wed, 02 Feb 2011 10:39:16 +0000

The design for this website was created by our design partner Pero Köhler. We set up the website with our CMS (Content Management System) to allow the client to easily change the content. The stock information is drawn in via an external feed.
http://www.opgpower.com

OPG Power

Tinies mobile version goes live

staff — Wed, 26 Jan 2011 10:33:55 +0000

For Tinies we have created our first mobile website. Users of smart phones like iPhone, Android or Blackberry get automatically redirected to this mobile version. It’s a reduced version of the main website and allows users on mobile devices to easily find their branch and childcarers to search for jobs. It’s optimised so it’s easy to use on smaller screens and with touch (rather than mouse). We will now monitor how popular it is before adding more functions.
http://www.tinies.com/mob

Tinies Mobile

Pyler goes live

staff — Thu, 13 Jan 2011 10:45:16 +0000

This is a website which allows users to sign up for indoor soccer games. They have to set up an account with Pyler first which they can do with their Facebook login. They then have to charge their Pyler account with money through PayPal and can then sign up for games posted on the website. We are quite proud of the integration with Facebook (allows even to send invitations) and PayPal (automatic transactions between the user’s Pyler and PayPal accounts). We wish Pyler all the best for their business model and hope we can help them with the future growth of the system!
http://www.pyler.de

Pyler

Wedbits website goes live

staff — Mon, 03 Jan 2011 09:17:21 +0000

For an old friend of an old friend of Jonny we set up WordPress, installed a theme, customised header and colours and added a few plugs-ins. Now Charlotte runs her quite exciting wedding blog Wedbits.com with it!
www.wedbits.com

Wedbits

Merry Christmas…

staff — Thu, 23 Dec 2010 05:34:20 +0000

…and a happy new year to our clients, suppliers, partners and everybody else we work with! Thanks a lot for all your trust and support this year! We are already looking forward to working with you again next year!

Jonny will be on leave from 24th December to the 2nd of January. The office in Goa is open as normal – but not fully staffed. You can email us as usual at onlinestatus@sapnagroup.com and in any emergencies you can use the emergency SMS function on www.sapnagroup.com/contact.

sapnagroup Christmas Card