‘Caffeine’ is said to be 50 per cent fresher than Google’s existing search system and the firm said it was designed to cope with the huge amount of new content on the web.
‘Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before,”
MailOnline’s SEO expert Carly Steven said ‘It’s too early to say but it might represent a shift in what Google perceives as the most relevant information for web users – from focusing on authority and popularity to more of an emphasis on freshness.’